Wednesday, March 30, 2011

Traditional Media or New Media?

In class we discussed how the presidential candidates are using new media for their campaigns but, the additional importance of also still incorporating traditional media as well. In this article it says, ...should a candidate prefer to be mentioned more often in the blogosphere or in the traditional media?

This article focuses on the use of media both traditional and new and specifically what Republicans are using for todays campaigns. It was mentioned in class and I want to echo that I think that since Republicans are all about values there needs to be a focus on reaching out to the youth and this is done through new media such as blogosphere, twitter etc...
This article also speaks about at this point in the election campaigning which of the candidates are known and doing well in the polls- and is it reflective in their popularity in either traditional media or news media? There is a constant debate if it is better to be well-known through traditional media or the blogosphere. 
Side point from the debate of traditional media over new media...I think it is also important for candidates not only to use new media but to think about what they are using...like it makes a difference on how you get your name and reputation depending on if you are writing your daily activities on twitter versus an op-ed article you can get from google- it is just important to be aware. 
At the end of the article is mentions since it is just the beginning of campaigning etc.. traditional tends to provide more recognition. I think that the blogosphere is more important once you know who is running and what they value. But before you reach that point it is important to get your name out and there- recognition is so important, so even though there is hype about new media being used- traditional media still has its place in politics. 

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